Snowsport Platform E-Commerce & retail
BASI
Engineering a unified digital ecosystem for the snowsports industry.
The British Association of Snowsport Instructors (BASI) trains and licenses snowsport instructors and coaches. Valens built the platform that brings its courses, certification, webshop, job board and member marketplace together in one place.
Delivery partner
The problem
BASI needed a centralized digital solution to streamline course management, certification and commercial operations, reduce administrative workload and deliver a seamless experience for its members.
Our delivery
An all-in-one platform covering online and in-person courses, certification, instructor progress tracking, a webshop for courses and equipment, job advertising and a marketplace for members and business partners.
How we worked
Project context
BASI is a UK-based membership association responsible for training and licensing snowsport instructors and coaches. Its members book courses, track their training, earn certifications and look for work within the association.
Delivery scope
Frontend and backend development, product and project management, and quality assurance.
How we built it
The platform combines six areas: booking for online and in-person courses, a shop for equipment across snowsport disciplines, progress tracking for instructor training, certification, job advertising within the association, and a business marketplace for members and partners.
Tech stack
- Back end & CMS
- Strapi
- Front end
- React, Next.js
- Database
- PostgreSQL
- Email marketing
- Customer.io
- Cloud hosting
- AWS
- Payments
- Stripe
- Accounting
- Xero integration
Impact
BASI replaced several separate systems with one platform. Members get a consistent experience from their first course through certification and work, and administrative workload dropped by around 40%.
- Integrated
- Payments, accounting and member services
- One ecosystem
- Connecting training, certification and commerce
- ~40%
- reduced admin workload
Project visuals
Have a build that looks like BASI?
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