UX vs UI Design

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Did you know 88% of online consumers are less likely to return to a website after a bad experience?

What is UX and UI in the first place?

  • UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together.
  • Despite their professional relationship, the roles themselves are quite different, referring to very different aspects of the product development process and the design discipline.
Imagine you’re designing a house. UX would be the foundation, while UI would be the paint and furniture. - Jonathan Widawski, CEO at Maze

What is UX Design?

UX design is the process of designing and improving the experience that users have with a product or service, with the goal of making it intuitive, efficient, and enjoyable to use.

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Don Norman, Cognitive Scientist & User Experience Architect

Fundamentals of UX Design
  1. User-centricity
  2. Consistency
  3. Hierarchy
  4. Context
  5. User control
  6. Accessibility
  7. Usability (Learning, Efficency, Memorability, Errors, Experience)

What is UI Design?

UI (User Interface) design is the process of designing the visual interface of digital products, such as websites, mobile apps, or software. The goal of UI design is to create an intuitive and aesthetically pleasing interface that enables users to interact with the product.

UI design often works in conjunction with UX design, where UX designers focus on the overall user experience, including user research, wireframing, prototyping, and usability testing. Both UI and UX design contribute to creating a successful and user-friendly digital product.

Ultimately, a well-executed UI design enhances the visual appeal, usability, and overall satisfaction of users interacting with a digital interface.

A design system in UI design is a comprehensive set of guidelines, components, and tools that provides a consistent and unified framework for designing and developing a digital product's user interface. Design systems are essential for maintaining visual and functional coherence across different screens, ensuring a seamless user experience, and streamlining the design and development process

Benefits of Design system

  1. Consistency
  2. Efficiency
  3. Scalability
  4. Collaboration

In summary, UX and UI design are interrelated but have different focuses and responsibilities within the design process. A successful digital product often requires a collaborative effort between UX and UI designers to ensure both a seamless user experience and visually pleasing interfaces.


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